THE IMPACT OF SEASONALITY ON PERFORMANCE MARKETING BUDGETING

Server-Side Monitoring vs. Pixel Tracking - Which is Better?A variety of shopping businesses are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than routine GTM and may introduce added costs, it can bring about greater precision and even more trustworthy data

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con